Heidi Zuckerman: Why Art Matters | Rich Roll Podcast

Rich Roll sits down with museum director and curator Heidi Zuckerman for a conversation about art—what we can learn from it, why it matters & how to democratize it. Plus the future of art, NFTs and the blockchain, decoding Marfa, and more. To read more about Heidi and peruse the full show notes, go here👉🏾https://bit.ly/richroll696
✌🏼🌱 - Rich

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FILMED AND EDITED BY BLAKE CURTIS, DAN DRAKE & MARGO LUBIN
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00:00:00 - Intro
00:02:27 - Rich and Heidi’s Long Background Together
00:06:12 - Mutual Friends with Rickey Gates, Hut Run Hut, Artists + Athletes
00:08:09 - Who Practices?
00:12:22 - Rich on Reframing Physical Activity
00:13:22 - Heidi’s Story of How She Got into the Art World
00:18:11 - Entry level exposure, success is grinding, not overnight
00:19:06 - “Writing Our Own History and Stories”
00:22:04 - Creating Impact for Art in Heidi’s Early Career, Conversations with Artists, Legacy
00:27:43 - What’s next after Aspen Museum, Moving to OC
00:33:33 - October 8th 5pm opening for Orange County Museum of Art!
00:36:16 - How Do You Define Art?
00:39:17 - Apathy will kill society, “Why does art matter?”
00:41:11 - Art Communicates
00:44:54 - The Orange County Museum: Museum of 21st century
00:49:37 - Highest order of living is service
00:53:13 - How kids are taught art, School as creativity killer
01:01:36 - Meditation, 1300 days + of consistent practice, rewiring the brain, Ritualism
01:06:21 - Recurring Themes in Conversations with Artists
01:10:23 - “Artists are people who make things for other people”
01:11:45 - Two Questions: “What would I love" and “Why does this matter”
01:13:02 - The Urban landscape is the museum, Merging of art and culture
01:14:50 - Rich reads from Heidi’s book, “What if we asked, what would we love?”
01:16:33 - Prayerful approach to art, How did Heidi get there?
01:19:14 - What sparks interest in an artist?
01:21:07 - “Who’s interesting right now?
01:23:35 - What's Happening in Marfa, TX?
01:30:17 - NFT’s, Artistic intent in the age of content
01:37:06 - Is AI art actually art?
01:40:50 - Lessons from leading and empowering teams
01:44:52 - Heidi’s ambition for the museum, “I want people to feel welcome”
01:46:13 - Artists’ respect for Heidi because of integrity
01:48:41 - “What have you got to lose? Why not try art…”
01:50:17 - Closing Remarks

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Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles:
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