Скачать или смотреть EP 25: Bryan & Chad Talk About How High Converting Landing Pages Matter For Motivated Seller Leads

Bryan Driscoll and Chad Keller are back on another episode of Eat, Sleep, Invest. Today, the co-hosts talk about building high-converting landing pages for real estate investors. They cover how to test your landers and what sort of things you should be trying consistently.

Testing is an essential part of perfecting and adjusting your marketing strategy. But following specific steps for testing and learning from the information you gather is the only way to make your marketing work best for your area and target audience. In this episode, Bryan and Chad talk about:

• The importance of constantly testing to see what’s working, especially for paid traffic
• How minor tweaks like taking away a menu bar or using certain headlines can increase your success
• Using short forms that lead to longer forms on Carrot websites
• The uses of Instapage, Unbounce, and ClickFunnels
• How the information above the fold of a website should be tested regularly
• Considering the mobile and desktop versions of your website
• An example of how sending fancy, professional-looking mailers lead to zero leads
• Learning from failed tests as well as what works well
• Being patient and not testing more than one variable at a time
• Using side-by-side testing of a variable

Additional Resources:
Link to fancy mailer discussed on the episode
https://instapage.com/
https://unbounce.com/
https://www.clickfunnels.com/
https://carrot.com/