PAYPAL REBRAND SHOCKER What You Need to Know

In today's Video, I discuss the PayPal rebrand, a little bit of graphic design history, and what I like to call the new age of logos. It's quite a long video compared to what I usually upload. I hope you guys enjoy it and thank you for watching!

sources & other stuff mentioned:
The Verge article:
https://www.theverge.com/2024/9/18/24...
Bynder “What is a corporate identity?”:
https://www.bynder.com/en/glossary/co...
Design is History article on Corporate ID:
http://www.designishistory.com/1960/c...
Pentagram PayPal Brand Identity:
https://www.pentagram.com/work/paypal...
Paul Rand:
https://www.paulrand.design/
Saul Bass:
https://en.wikipedia.org/wiki/Saul_Bass
Parker Lee Creative “The 20 Worst Logos of 2020” and 2023:
https://www.parkerleecreative.com/blo...
https://www.parkerleecreative.com/blo...
Example of brand guidelines from 60s, 70s and 80s:
https://www.brandyhq.com/blog/iconic-...