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Actor Chiranjeevi has recently filed two major complaints/suits, both aimed at protecting his identity and personality rights:
1. 🎭 Complaint Regarding Deepfake Obscene Videos
Reason for Complaint: Cybercriminals have been using Artificial Intelligence (AI) technology to morph actor Chiranjeevi's photos and circulating them as obscene or objectionable 'deepfake' videos on social media and websites.
Chiranjeevi's Allegation: He stated that this is causing severe and irreparable harm to his reputation and the trust he has built with the public, and that it is a premeditated criminal act.
Action Taken: Chiranjeevi officially lodged a complaint with the Cyber Crime Police in Hyderabad. The police have registered a case and initiated an investigation against those who created and distributed this content. Steps are being taken to issue a takedown of these videos from the internet.
2. ⭐ Suit Against Unauthorised Use of Image/Name
Reason for Suit: He filed a petition in court seeking to ban the unauthorised use of his name, image, voice, and film titles by unofficial individuals for commercial gain (such as advertisements, merchandise, etc.).
Court Injunction: The Hyderabad court, which heard the case, issued an interim injunction restricting the commercial use of Chiranjeevi's identity and reputation. The court order also specifically includes a ban on using his AI-generated images and voice.
Chiranjeevi's recent complaints are seen as a significant move against the misuse of AI technology in violating the personal rights of celebrities.