Скачать или смотреть Attention Fellow Lager Lovers

Download the app here: http://itunes.apple.com/us/app/the-pe...

So we've been thinking about beer. More specifically, about what makes some beer moments better than others. You know those perfect moments when the planets align, all previous moments in your life suddenly seem insignificant and you pray to the gods of beer to let the moment last forever? Everything seems just perfect.

So, what are the ingredients that combine to form the perfect lager moment? It's about time someone took a serious look and found out.

But we can't do it without you. If you'd be so kind as to use our nifty little app to share a few details as you go about your usual beer drinking, we'll get some really smart people to look at all the data and do lots of maths stuff. And then we're going to do something with it. We're going to create the perfect lager.

This is the Perfect Lager Project. A collaboration between you, an authority on drinking beer, and our feast of Master Brewers. Yes that's right, we said feast. Apparently that's the collective noun for a group of brewers. All that matters is these guys can brew. This is a rather serious initiative for those amongst us that believe evolution should never put its feet up.

Register to participate, download the app and we'll solve this riddle once and for all. Together we will discover what makes the perfect lager.