Tableau for Survey Data – Likert scales

Tableau is one of the easiest and most flexible programs for visualizing and exploring data. This exploration stage of visualization is essential for finding the patterns in your data that you want to investigate and communicate to your audience. Likert scale survey data, where respondents have given answers on a scale about how much they agree with a statement, or how important something is to them (e.g. strongly disagree, disagree, neutral, agree, strongly agree) presents a wonderful example for learning intermediate Tableau skills!

00:00:00 Motivation and conceptual introduction
00:11:30 Hands-on exercises with Tableau
00:53:17 Appendices: Data paths & potential pitfalls
00:54:56 – Qualtrics Tableau Web Data Connector (WDC)
01:02:10 – Using data exported from Qualtrics intro
01:03:33 – Exporting data from Qualtrics
01:05:42 – Using the Tableau data interpreter for direct Qualtrics import
01:12:44 – Typical Excel data preparation
01:27:03 – OpenRefine for data preparation (to pre-pivot)
01:39:38 – Join in both numeric and text responses