Advanced LinkedIn Retargeting Techniques

Are you using LinkedIn Retargeting effectively?

Join Rob Muldoon from Tuned Social as he breaks down everything you need to know about advanced LinkedIn Retargeting strategies and how they can help you increase engagement and achieve higher conversion rates.

Here are some of the noteworthy takeaways:

⭕ How does advanced retargeting on LinkedIn work?
It helps you build a more engaged audience by reaching those who’ve already interacted with your brand
This means higher click-through rates, engagement, and conversion rates

⭕ Who can you target?
Segments include website visitors, video viewers, document viewers, lead form openers, and company page visitors
Each segment offers unique benefits depending on the audience's engagement level

⭕ The best-performing segment?
Website retargeting is the most effective segment, especially for visitors from the past 14 to 30 days
Use these segments to maximize conversion rates while minimizing ad waste

⭕ Overlooked opportunity?
Target your page followers
This isn't listed under standard retargeting segments but can be highly effective
These are people who have shown clear intent to engage with your brand

⭕ Build a content funnel
Start with prospecting and use long-term retargeting for brand awareness
Then, move to short-term retargeting for activation
Focus on key actions to pull prospects over the line and drive conversions

Timestamps:
0:15 Understanding Retargeting
0:36 Importance of Retargeting
1:28 Applying Retargeting
2:00 Advanced Retargeting and Segments
7:43 Bonus: Hidden Retargeting Segments
9:33 Conclusion and Next Steps

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