Horton Plaza Mall - From Architectural Icon to Dead Mall | All Things Architecture Series

In 1985, architect Jon Jerde designed a new kind of shopping mall–a mall that encouraged exploration by making visitors wander through a postmodernist labyrinth. It would help bring people back to an aging Downtown San Diego. It would revitalize the city and make architecture an attraction. All that success would slowly fade away as the mall became a dead mall before being revitalized as a modern tech campus.

I'd like to give a huge thanks to Erik from ‪@RetailArchaeology‬ for allowing us to use some of his fantastic footage in our video.

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Written, narrated, and edited by Steve Park

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