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José Alfredo Jiménez was one of the most influential songwriters in Mexican music history.

Without formal musical training, he wrote songs that became the emotional core of ranchera and regional Mexican music. His lyrics shaped how love, heartbreak, pride, and loss were expressed for generations.

This video focuses on why José Alfredo Jiménez mattered, how his songwriting changed Mexican popular music, and why his work still defines the genre today.

World Music Series by Bej Off The Record.

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#JoseAlfredoJimenez #MexicanMusic #Songwriter #WorldMusicSeries #BejOffTheRecord