Marketing Monday Episode #40: Adapting Your Local SEO & Google Ads Strategy for Better Results

Описание к видео Marketing Monday Episode #40: Adapting Your Local SEO & Google Ads Strategy for Better Results

In this Marketing Monday episode, Eric is joined by Matt McGrail and Zack Dixon from VIE Media and they break down the latest shifts in SEO and Google Ads, revealing how continuous scrolling changes and evolving keyword matching impact visibility and costs. Learn why a fully optimized Google Business Profile is now as important as your website, how hyper-local targeting and community-based backlinks drive search rankings, and why directing ad traffic to optimized landing pages can significantly improve conversion rates. Discover practical tips for using tracking tools like WhatConverts and staying adaptable as Google automation evolves. This episode provides actionable insights for business owners and marketers looking to thrive in today’s competitive digital landscape.

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