Mass vs. Luxury Beauty: The Differences in Marketing & Digital Strategy

In this segment from Ep. 29 of Earned, Revlon General Manager Chandra Coleman Harris dissects the assisted versus unassisted sale process for luxury versus mass beauty brands, and explains how those the distinctions lead to differences in the brands' marketing and digital strategies.

Want to see more? Watch the full interview here:    • Chandra Coleman Harris on Revlon’s Di...  

Or, listen to the full episode on:
Spotify - https://open.spotify.com/episode/6E41...
Apple Podcasts - https://podcasts.apple.com/us/podcast...
Google Podcasts - https://podcasts.google.com/feed/aHR0...


If you're new to our Earned series, be sure to catch up on Episodes 1-28 here:    • Earned: Unlocking the Power of the Cr...  

Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!

To learn more about how Tribe Dynamics' influencer marketing analytics platform can help you understand your influencer community and evaluate your influencer marketing program, visit our website: https://hubs.la/H0DK5-10

#revlon #marketingstrategies #digitalmarketing