Скачать или смотреть TAPE ART TRANSFORMATION // PUMA HQ

We were asked to transform PUMA headquarters into a tape art installation.... and that's what we did.

We used wide transparent PVC as well as coloured Mactac films to create this anamorphic Puma head, which symbolizes the transformation of the PUMA brand into the digital world. For this reason, we also chose the "glitch" effect as the central visual element.

Walking through an art installation that changes with every step is very impressive.... a unique experience. This art installation was the first thing every employee saw when they entered the company in 2022.

We also created another artwork on the window facade on the other end of the tunnel/bridge that shows only the eyes of the puma with a determined and resolute look... It symbolizes a strong brand and great employees and is meant to be encouraging and powerful.