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What does a sales manager do?

Since I have a strong background and history in sales, people are always asking me about hiring and training a sales manager.

Here’s what I tell them:

Sales drives everything. No revenue, no business. No sales, no growth. No pipeline, no future.

Hiring a sales manager isn’t about handing off responsibility. It’s about multiplying your results through structure, accountability, and consistency.

But here’s the catch—before you bring someone in to lead your sales team, you must know how to sell. If you’re the founder or CEO, you must be the best salesperson in the building.

You have to create the messaging, define the target, set the example, and close the first 10 deals yourself.

Only then will you know what kind of sales manager you need. Sales is too important to outsource blindly.

Want to build a team that closes deals without drama? Start by becoming the sales expert your company needs.

Let’s talk if you’re building your first sales organization or if your current one isn’t performing.

#SalesLeadership #Entrepreneurship #RevenueGrowth #FounderTips #SalesStrategy #BusinessGrowth


Call Dave Lorenzo (305) 692-5531