Скачать или смотреть Ben Goodwin of OLIPOP on Reimagining Soda, The Science of Gut Health, and Creative Formulation

Ben Goodwin, OLIPOP’s CEO, co-founder, and formulator, joins the podcast to talk with host Conor Gaughan about how the beverage brand is reimagining soda with its healthy - but still tasty - prebiotic alternative, the science of gut health, and creativity in the flavor formulation process.

🎙Ben Goodwin of OLIPOP on Reimagining Soda, The Science of Gut Health, and Creative Formulation, Consensus in Conversation Season 3, Episode 30

A favorite soda can be a huge part of people’s identity – roughly half of the American population drinks at least one soda on a daily basis – which is why OLIPOP is completely reimagining the soda industry with its healthier, prebiotic, low sugar alternative that tastes as good – if not better – than its traditional counterparts.

Ben Goodwin has spent his entire career building the beverage industry and business skills needed to conjure great tasting flavors from great-for-you ingredients. Ben is not only OLIPOP’s co-founder, CEO, and formulator, but also a huge reason why the innovative B-Corp Certified startup’s bright-colored cans are already in stores across the country.

At just 20 years old, he helped ferment (launch) a kombucha company, later founded and worked as lead formulator for kefir-based probiotic soda brand Obi, and then launched OLIPOP in 2017 with co-founder David Lester.

Hear Ben share OLIPOP’s “15-year overnight success story,” the science behind the benefits of prebiotics vs probiotics, and his lifelong quest to disrupt the soda behemoths with a sustainable, healthy alternative – which IS still a soda!

Episode Highlights
00:00 Ben Goodwin on creating functional soda
00:54 Conor Gaughan introduces Ben and OLIPOP
04:42 Rough upbringing, passion for health, and dropping out of college
11:23 Founder mythologies, key habits, and first beverage formulation
17:57 Learning to tinker, microbiology, and building a first beverage brand
25:51 What is OLIPOP, the 3rd wave of soda, and making healthy taste good
32:13 First 4 flavors, scaling to stores nationwide, and the science of microbiomes
44:40 B-Corp Certification, doing good and doing well, and defining positive impact
52:52 Where to learn more (and find OLIPOPs near you)
53:41 End credits

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Consensus in Conversation is hosted and executive produced by Conor Gaughan. This episode was produced by Will Gatchel and Geoff Rock, with editing from Reasonable Volume.

Special thanks to the Consensus team, including Creative Director, Kate Tucker, Greg Herrigel on research, and Patrick Gallagher on strategy.

Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

Have a question for Conor or Ben? Or a great idea for our next guest? Leave us a comment!