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UX Design Process Empathize, Define, and Ideate Course 2 7 Complete | Label @WatchingDocumentaries

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WEEK 1 INTERGRATION RESEARCH INTO THE DESIGN PROCESS
0:00:00 Introduction
0:02:29 Emily - The Power of UX research
0:04:20 Introduction to UX research
0:09:30 Choose the right research method
0:15:20 Understand benefits and drawbacks of research methods
0:19:02 Craig - My Journey to UX
0:21:09 Identify types of bias in UX research
0:30:34 Deana - Identify bias in UX research
0:32:34 Wrap-up Integrating research into the design process

WEEK 2 EMPATHIZING WITH USERS AND DEFINING PAIN POINTS
0:33:40 Empathize with users
0:35:52 Build an empathy map
0:38:32 Identify user pain points
0:43:10 Understand personas

WEEK 3 CREATING USER STORIES AND USER JOURNEY MAPS
0:49:14 Craft user stories
0:51:41 Consider edge cases
0:55:27 Ayan - Real world example of edge cases
0:58:12 Create a user journey map
1:04:28 Consider accessibility when empathizing
1:08:29 Understand the curb cut effect

WEEK 4 DEFINING USER PROBLEMS
1:12:41 Create problem statements
1:15:36 Define hypothesis statements
1:17:46 Understand human factors
1:22:35 Explore Psychology principles that influence design
1:26:44 Wrap-up Defining user problems

WEEK 5 IDEATING DESIGN SOLUTIONS
1:27:21 Understand design ideation
1:30:56 Explore lots of ideas
1:33:11 Recognize business needs during design ideation
1:35:53 Scope the competition
1:39:27 Limits to Competitive audits
1:41:12 Steps to conduct a competitive audit
1:44:53 Use insights from competitive audits to ideate
1:46:40 Venessa - My journey to UX
1:49:43 Use How Might we to ideate
1:53:31 Use Crazy Eights to ideate
2:00:56 Consider user journey during ideation
2:05:04 Congratulations on completing Course 2 Empathize, Define , and ideate


Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems.

Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios.

Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary.

By the end of this course, you will be able to:
Describe common UX research methods.
Empathize with users to understand their needs and pain points.
Create empathy maps, personas, user stories, and user journey maps to understand user needs.
Develop problem statements to define user needs.
Generate ideas for possible solutions to user problems.
Conduct competitive audits.
Identify and account for biases in UX research.
Start designing a mobile app, a new project to include in your professional UX portfolio.

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