INTERVIEW - How to become a globally leading brand within 10 years!

PBR catches up with Jan-Erik Viitala; Axopar’s founding partner and Creative & Innovation Director as the brand concludes their 10 year anniversary trading year. We take a unique look at their journey and whats to come in the future.

About Axopar Boats:
Since their inception in 2014, Axopar has become a household name in the boating world, renowned for their innovative designs and accessible, award-winning models. Many new boaters credit Axopar as the brand that introduced them to life on the water, a testament to their influence and appeal within the industry.

This video delves into Axopar's legacy, their continued drive to innovate, and the shifting priorities shaping their journey as a forward-thinking leader in the marine sector.

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