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(00:00) Introduction
(02:51) The Three Pillars: Offer, Content, Sales Process
(06:02) Offers Section
(07:34) The 4P Formula: Problem, Pain, Process, Price
(09:53) Positioning Your Offer
(18:14) Defining Clear and Scalable Goals
(21:21) Selling Transformation, Not Process
(29:55) Pricing Strategy
(37:40) Building an Ecosystem of Offers
(42:45) Keeping Clients Excited with New Offers
(47:46) How to Validate Your Offer with Market Feedback
(52:15) Case Study: Sales Call Feedback & Positioning Lessons
(54:16) Content Ecosystem Section
(56:27) The New Way of Content Marketing
(01:00:50) The Content Flywheel: Story, Tactical, Objection Handling
(01:04:26) Origin Story Content: Why People Buy Stories
(01:07:47) Using the Hero’s Journey to Script Content
(01:10:41) Repurposing Origin Story Across Platforms
(01:13:48) Tactical Content
(01:26:33) Hero VSL: Your Master Sales Asset
(01:32:30) Titles & Thumbnails That Convert
(01:36:22) Content Release & Distribution Strategy
(01:39:51) Content Flywheel Effect
(01:50:17) Tracking Metrics & Finding Constraints
(01:51:10) Sales Section
(01:55:56) Sniper Selling from Content Engagement
(01:59:35) Call Funnel Conversion
(02:06:41) Gap Selling: Current vs Future State
(02:11:35) Building a Pipeline Through DMs
(02:12:13) Optimizing the Pre-Call Funnel
(02:15:18) Thank You Video & Pre-Call Email Sequence
(02:18:21) Building an Optimized Call Funnel
(02:31:59) Pre-Pitch Framework
(02:37:34) Post-Pitch Framework
(02:47:38) Objection Handling Made Simple
(02:50:15) Reviewing Sales Calls with AI & Scorecards
(02:51:48) The Four Metrics to Track Daily