Measuring Podcasting Success with Amelia Coomber - E083

Welcome to "Corner Your Market"! In this episode, we had the pleasure of interviewing Amelia Coomber, the Head of Marketing at Podscribe. Amelia dives deep into the nuances and power of podcast advertising, offering valuable insights for marketers looking to harness this unique medium.

What You'll Learn:

✅ Pixel-Based Attribution: Discover how pixel-based attribution provides real-time insights into user behavior, optimizing your campaigns effectively.

✅ Podcast Advertising Types: Understand the differences between baked-in ads and dynamic ad insertion (DAI), and why DAI offers superior flexibility and relevance.

✅ Podcasting on YouTube: Learn about the impact of podcast advertising on YouTube and how it enhances reach and engagement.

✅ Getting Started with Podcast Ads: Get practical tips for small businesses on starting with host-read ads and leveraging platforms like Acast.

About Amelia Coomber:
Amelia Coomber is a growth marketing expert, currently serving as the Head of Marketing at Podscribe. With a background in computer science and extensive experience in data-driven marketing, Amelia excels in turning raw data into business growth through innovative marketing strategies.

📈 Ready to revolutionize your marketing approach? Watch this video to gain insights that could transform your strategies and help you corner the market!

Produced by New Wine Digital
Corner Your Market Podcast is produced by New Wine Digital - a digital marketing and advertising company serving small businesses across the USA. We are not a winery but our work is bold and sophisticated and you’ll see results.

Learn more about how New Wine can help you grow your business:

https://newwinedigital.com/what-we-do/

Contact New Wine to set up a consultation:

https://newwinedigital.com/contact/

Follow New Wine on Social:

Facebook:   / newwinedigital  
Instagram:   / newwinedigitalmarketing  
LinkedIn:   / newwinedigital  

Subscribe to the audio only podcast:

Apple Podcast:https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/1MNuuvJ...

Tune in for a comprehensive guide on:

0:00 - Intro
0:50 - Introducing Amelia!
2:53 - Amelia's current work and what she is doing?
5:30 - The importance of precise metrics in podcast advertising
13:00 - Metrics to look at from an advertising point of view
15:20 - Podcast Advertising Types

Don't forget to like, comment, and subscribe for more expert marketing insights! Let’s corner the market together!

#podcastadvertising #marketingstrategies #youtubepodcast #digitalmarketingagency