Tom Bailey, founder of Succeed Through Speaking, interviews Hugh Liddle.
Hugh Liddle is THE Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy, where you can learn to make selling easy, fun and profitable. He specializes in helping service-oriented businesses, especially chiropractors, dramatically increase their conversion ratios, sales and revenues. Hugh’s sales training and coaching comes from over 51 years of in-the-field sales and sales management experience, so you get real life experience from his teaching, not just something out of a textbook.
Hugh is the author of Take the Icky and Scary Out of Sales, which is available in paperback or Kindle versions at Amazon.com. He’s also a radio talk show host. His show, Sales Chalk Talk, is available on iTunes.
When Hugh isn’t teaching business owners and their teams, he’s home in Sebring, Florida with his wife, Priscilla, Jasmine the dog and Mooch and Minnie the cats. He has 6 children, 12 grandchildren, 3 great grandchildren! He plays guitar and bass, sings, writes music and records it.
Why you've got to check out Hugh's episode:
Discover how Hugh helps service based businesses, mostly chiropractors to enhance their selling capability or learn to outsource it.
Understand the importance of hiring the right people to take care of the marketing and sales side of the business, so that they can get hands on with their clients.
Hear what impact it can have on entrepreneurs and business owners who are trying to wear all of the hats in their business and how important it is to get a good balance between working and living.
Why you should delegate and outsource and how this can actually help you earn more money, even if you are having to invest in the right people.
How you can get access to a free sales strategy session with Hugh.
Resources / Links
http://bit.ly/HughsCalendar
https://redcapsalescoaching.com
Transcript
Tom Bailey: Hello and welcome to Succeed Through speaking the place for experts and entrepreneurs who want high value ideas to boost business results.
Hello, I'm Tom Bailey. And in today's episode, I'll be getting to know Hugh Liddle, who is the sales wizard at red cap sales coaching, and also the elite sales academy is also the author of the ‘take, the icky and scary out of sales’. And he's the host of the stuff Chalk talk radio show. It's a huge hello and a very warm welcome to today's episode.
Hugh Liddle: My pleasure. Good to be here, Tom.
Tom Bailey: Fantastic. Thank you so much. And out of interest, whereabouts are you in the world? Right now?
Hugh Liddle: I am in Sebring.
Tom Bailey: Fantastic. Amazing. And I just wanna share a little bit more about you before we do you get started. So, cue sales training and coaching comes from over 51 years of in the field sales and sales management experience. So today you're getting real life experience from his teaching, not just something out of a textbook. The title for today's episode is How To Take The Icky And Scary Out Of Sales. And he is going to show us how to do that in just seven minutes. So, question number one for you today is who are your ideal clients?
Hugh Liddle: My ideal clients are really any service based business and I've kind of specialized in chiropractors actually. So it could be, it could be anybody, but chiropractors are the folks that I really love working with and they give such a, such a gift to the world and they're really fun. Good people.
Tom Bailey: Absolutely. And you may or may not get a free session out of it as well, but that's not the main point. So, the question I've got then is thinking of these chiropractors or any other business like that. What's the biggest session that they face?
Hugh Liddle: Well, most doctors and a lot of business owners. Don't really want to do the selling themselves and they don't really enjoy it. And they really would rather spend their time doing other things that are more important to them than the sales aspect of things. And so, one of the things that I try to encourage chiropractors, especially to do is hire a team of people who can take care of their marketing and their sales and other aspects of their business so that they can spend time hands on. Literally with their where their practice members and it works the same way for any service business that the CEOs of companies or business owners just really need to spend their time working on their business instead of just in their business.
Tom Bailey: Okay. Completely understanding. Let's say, for example, if a business owner was trying to do the sales and marketing, as well as everything else, what, what impact does that normally have?
Hugh Liddle: Well for one thing I, in my business for a long time, I wore all of the hats. All of them were red, but I did it so on. I worked five days a week, usually 12, 15 hours a day.
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