DOMINATE prime day with strategic ads

Get the checklist here 👇
http://www.junglr.com/prime-day-strategy
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Timecodes
0:00 - Introduction to Prime Day Amazon ad strategy.

0:37 - Strategy Document: Available via a link in the description.

0:43 - Breakdown

1:26 - Pre-Prime Day Work: This phase requires the most work and analytics.

2:18 - To-Do and Not To-Do Lists: Specific actions to take and avoid.

2:27 - Client Communication: Importance of understanding client strategies for Prime Day.

3:09 - Budget Comfortability: Determining comfortable spending levels.

4:03 - Preferred Products: Identifying key products and inventory positions.

4:22 - Running Deals: Considerations for products with specific deals.

5:05 - Traffic and Conversion: Using Prime Day to increase traffic and conversion rates.

5:35 - Historical Data: Analyzing last year's Prime Day data and historical BSR.

6:07 - Healthy Margins and Conversion Rates: Focusing on products with healthy metrics.

6:32 - Ad Structure: Checking search query performance reports and competitor targeting.

7:29 - Single Keyword Campaigns: Identifying top campaigns to push.

8:08 - Adjusting Campaign Names: Facilitating quick spot checks during Prime Day.

8:32 - Sponsored Display Retargeting: Setting up retargeting campaigns.

9:09 - Bid Resets: Resetting bids for zero impression high bid targets.

10:27 - Data-Driven Decisions: Ensuring decisions are based on historical data.

10:52 - Reviewing Automated Bid Rules: Ensuring bid rules make sense for Prime Day.

12:06 - Clean Up Ad Structure: Pausing underperforming products and adding negative keywords.

14:30 - Bid Reset: Checking zero impression high bid targets and resetting bids.

17:12 - Adjusting Campaigns with Day Parting Rules: Implementing account caps as needed.

19:05 - Check all Bidding Strategies: Ensuring bidding strategies make sense for Prime Day.

20:05 - Downloading Reports: Archiving bulk files and search reports before making changes.

21:33 - Do Not: Avoid creating new campaigns or setting aggressive bids right before Prime Day.

23:11 - During Prime Day: Monitoring budgets and prioritizing budget increases.

25:31 - Business Reports: Validating ad performance using real-time sales data.

26:01 - Avoid Setting High Bids on Broad Targets: Focusing on proven keywords and targets.

27:10 - Post-Prime Day Actions: Resetting accounts and analyzing performance.

28:32 - Archiving Reports: Preserving data for future analysis.

29:20 - Avoid Massive Adjustments Without Data: Making changes based on data-backed decisions.

30:20 - Intentional Strategies: Using portfolios and specific bids for easier post-event adjustments.

31:44 - Strategy for Future Events: Applying the same strategy for Black Friday and Cyber Monday.

32:02 - Conclusion: Encouragement to check the provided document and leave comments for further questions.


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