Скачать или смотреть Hidden Technique in Alec Baldwin's Glengarry Glen Ross Speech | Mastering Sales with AIDA Framework

Hidden Technique in Alec Baldwin's Glengarry Glen Ross Speech | Mastering Sales with AIDA Framework

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Описание к видео Hidden Technique in Alec Baldwin's Glengarry Glen Ross Speech | Mastering Sales with AIDA Framework

If you’ve ever watched the famous Alec Baldwin speech in Glengarry Glen Ross you probably remember “ABC - Always Be Closing”. Or “coffee is for closers”.

The cast has a combined 28 Oscar nominations and 6 Oscar winners. It’s a classic. But the reason this scene is so powerful and so motivating is what so many people miss.

It’s a simple framework called AIDA and it’s something you may have learned your first day of marketing, sales, or copywriting. Every time I watch this scene it motivates me, but only after watching it several hundred times did I really get it.

You see, this scene both teaches AIDA and employs AIDA as a technique at the same time. The entire scene itself is AIDA exemplified through Alec Baldwin’s character named Blake.

Let’s break it down:

⏳ VIDEO CHAPTERS⏳
====================
00:40 - Simple framework used in this scene
01:09 - Scene opening
02:12 - What isn't working
02:43 - Who Blake represents
03:13 - Attention
04:10 - Opposition / Attacking self-worth
05:16 - Raising the stakes / Creating loss
05:49 - Interest
05:50 - Sales contest / Competition / Hierarchy
07:14 - Emotional argument
07:31 - Objection "the leads are weak"
07:51 - Comparing worth
08:23 - Opening path to worthiness
09:15 - Decision / Desire
09:20 - Always Be Closing
09:32 - AIDA
10:22 - Shift from emotion to logic
11:01 - "You think they came in to get out of the rain?"
11:07 - "Are you man enough to take it?"
11:24 - Objection "If it's so good, why are you here?"
11:47 - Comparing status
12:33 - Reopening the path to worthiness
12:55 - "You don't like it? Leave!"
13:29 - Action
13:44 - Call to action
13:50 - Pattern interrupt
14:22 - Competition motivating action
15:00 - What failure looks like
15:18 - Additional incentive to take action
15:42 - Motivation from loss
16:52 - You can use AIDA

𝗙𝗿𝗲𝗲 𝟳-𝗗𝗮𝘆 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: teaching-revolution.com/yt

Contact: [email protected]

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