Communication is Key with Kevin O' Leary

You may be nervous about shifting your company’s sales model away from traditional channels such as brick-and-mortar retail and toward the digital realm. But the COVID-19 pandemic has sparked a huge uptick in consumers turning to the internet to buy things—and it presents a significant opportunity for businesses willing to embrace it.

Small business investor and CNBC contributor Kevin O’Leary says that small businesses must adjust to this new business reality—and that making a “digital pivot” can actually keep small businesses as profitable as they were before the pandemic hit. He offers these tips for businesses looking to make the digital pivot.

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