Agentic AI for Brand Protection and Security | SecurityANGLE

In this episode of the SecurityANGLE, Shelly Kramer, managing director and principal analyst at theCUBE Research, talks to Tracer CEO Rick Farnell and Chief Product and AI Officer Eliano Marques about agentic AI and how it can be used for brand protection and security.

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According to the FTC, the most frequently reported form of imposter scam is the business imposter, scammers who falsely claim to be affiliated with a well-known company or a financial institution. Businesses and individuals lose upwards of $10 billion annually as a result of this scam.

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To help CIOs, security pros and brand managers combat out-of-control brand fraud with gen AI in everyone's hands, Tracer created Flora, the first agentic AI built to find and take down misuse of brands’ likenesses and personas — protecting scores of popular brands such as EA, Docusign, Revlon, Lyft, Jacuzzi, Arm & Hammer, OxiClean, Havaianas, OnTel, Orange and their consumers worldwide.

Powered by a new 8 billion parameter special-purpose LLM for brand-specific use cases, Flora:

- Reduces the time infringements are online by up to 80% – a game-changer

- Instantly picks out which infringements are relevant and collects legal evidence for brand misuse takedowns, all at AI speed – far faster than humans doing the grunt work

- Helps organizations up the ante in innovative ways by detecting, reviewing and removing brand abuse quickly and at scale.

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Tracer’s commitment to AI for Good is a fundamental underpinning of the company. Farnell and Marques' goal is to help customers benefit from the good things that AI in general, and gen AI, in particular, are bringing to the business landscape, but also protect them along the way.

The team at Tracer has been building highly sophisticated machine learning capabilities for some 15+ years and feel Tracer’s focus on where digital brand protection meets both external and internal cybersecurity is an exciting place with many opportunities to do good and help keep customers and their digital brands protected at scale and with a speed that is unmatched.

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