The secret of instant likeability

Buy the book (UK): http://goo.gl/9JaJx3
Buy the book (USA): http://goo.gl/0lGtDR

Study: Brooks, A.W., Dai, H. & Schweitzer, M.E. (2013). I’m Sorry About the Rain! Superfluous Apologies Demonstrate Empathic Concern and Increase Trust. Social Psychological and Personality Science, 5, 467–474.

Music: https://cameronwattmusic.wordpress.com

Intro and outro animations by Cognitive http://www.wearecognitive.com

Based on the following research: Rui (Juliet) Zhu & Jennifer J. Argo, 2013. "Exploring the Impact of Various Shaped Seating Arrangements on Persuasion," Journal of Consumer Research, Oxford University Press, vol. 40(2), 336 - 349.

Richard Wiseman is based at the University of Hertfordshire http://www.herts.ac.uk

The presenter and producers not responsible for any adverse effects resulting from the use of the information presented in this video and this information is not intended to be a substitute for consulting with a healthcare professional.