Скачать или смотреть The Hotel Experience Architect: How Ben Wolff Turned Nature into a Luxury Asset

In the world of hospitality, there are hoteliers, and then there are experience architects. Ben Wolff is firmly the latter.

Ben’s resume reads like a "choose your own adventure" novel. He began his career as a nightclub promoter, orchestrating the energy of the room and learning the dark arts of hype. From there, he pivoted 180 degrees to the buttoned-up world of McKinsey & Company, where he sharpened his strategic teeth as a consultant. It’s an unusual pedigree—one part party, one part PowerPoint—but it turned out to be the perfect recipe for disrupting the hotel industry.

Redefining the Stay with Onera Ben is the co-founder of Onera, a brand that pioneered the concept of the "landscape hotel" in the Texas Hill Country. If you’ve scrolled Instagram lately, you’ve likely seen the aesthetic: glass-walled structures that dissolve the barrier between the guest and nature, offering immersion without sacrificing luxury.

Welcome to Austin Community Capital, the show where we explore the true wealth of our city—its people. Join us as we sit down with inspiring connectors, creators, and entrepreneurs in Austin, TX, showcasing the soul of this vibrant city through the voices that define it. If you believe in building community and connecting to the spirit of Central Texas, this is your platform.

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Jump To A Section:

02:15 - The Hustle: Ben shares his early days as a nightclub promoter and what the nightlife industry taught him about creating a "vibe" and managing crowds.

08:30 - The McKinsey Pivot: Transitioning from the chaos of promotion to the structured, high-stakes world of management consulting at McKinsey.

14:45 - Enter Onera: The genesis of Onera and the concept of the "landscape hotel"—blending luxury with the raw beauty of the Texas Hill Country.

22:10 - The REIT Sale: Ben breaks down the validation moment of selling Onera’s first location to a public REIT in 2022.

29:00 - Oasi & Storytelling: How his new venture, Oasi, uses video storytelling and social media strategies to drive revenue for hotels worldwide.

36:20 - Future Projects: A look at his newest landscape hotel brand, Baya, launching in Miami.