Скачать или смотреть "First Aid Kit" - Paul Powell

Prolific Crew:
Producer + Assistant Director + Casting: Jessica Dickenson
Director + Cinematographer + Editor: Ezra Spurrier
Sound: Steven Kim
Makeup and Hair: Victoria Arias
Wardrobe: Gar Lee
Production Assistants: Anna Whitehead

Cast:
Bonnie Hellman Brown
Michael Sielaff
Anthony Papastrat
EJ Resus
Paul Powell

One of Prolific’s most recent success stories is the re-branding of attorney Paul Powell. We were initially hired to do photography for billboards and then billboard design. Not wanting to just execute the assignment with no Brand context, we did an extensive brand assessment which resulted in the creation of the tagline, “More Lawyer. Less Fee.” and a distinctive visual style. Together, these critical branding elements made Paul stand out in a sea of attorneys in a litigious market and enhanced his Brand Value on multiple levels.

Since the re-branding, Paul Powell has gone literally from a No-Name to a Household-Name! The campaign has been recognized nationwide, throughout social media, and even led to a high-profile spoof creating Public Relations opportunities we couldn’t have dreamt of!

Paul’s TV commercials air on CBS, FOX, Travel Channel, Oxygen, and more. The :30 and :15 spots enhance his Brand Value, adding personality to all of his other marketing communications. They resonate with an incredibly diverse crowd and have even developed a cult-like following….of little kids!