Скачать или смотреть Mastering Complimentary Skills: Unleashing Your Brand's Potential | Liv Plew

This episode features an interview with Liv, the owner of LC Creative Marketing. She discusses how she got into marketing through a job with the Chamber of Commerce after graduating with a degree in journalism. She talks about starting her business with her partner and how they have complementary skill sets despite initially butting heads.

Liv explains that LC Creative Marketing is an all-women team and discusses the benefits they've experienced from this. She provides an overview of the services they offer, including social media, website management, design work, and more. A focus of their business is Chambers of Commerce and destination marketing organizations.

The discussion delves into how they target and reach out to potential Chamber clients. Liv also talks about the importance of finding someone who relates to the target audience when doing branding work. She shares details about client retention strategies and metrics like average client lifespan. Overall, the episode provides insight into LC Creative Marketing's business model and approach to marketing services.

Highlights:

02:16 - How Liv got into marketing through a job at a Chamber of Commerce
05:16 - Discussion of LC Creative Marketing being an all-women team
10:00 - The importance of finding someone who relates to the target audience for branding projects
12:35 - The process for targeting and reaching out to potential Chambers of Commerce clients
14:19 - Different funding models for Chambers of Commerce
22:30 - The process of spending time with a brand to understand them and then creating content as if they own the brand
24:30 - A different approach to A/B testing
27:00 - Incorporating AI into video creation and learning to use it
38:00 - Using AI to empower employees and make them more productive without replacing jobs
41:00 - Debate around the future of AI content creation and maintaining an authentic human touch
43:00 - Advice on creating content as a business owner by getting online, taking classes, and testing different approaches
45:00 - Challenges of evaluating agencies over video calls and the importance of feeling a cultural fit


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