Скачать или смотреть VCW NPD: How VCW was used to find new products/services for Mastercard

This video provides a flavor of a partnership between the VCW and MasterCard, in which the VCW was applied to find new products/services.

Over the last two decades, the Value Creation Wheel (VCW) has been used to solve a wide range of problems/challenges in organizations, ranging from award-winning start-ups to Fortune 500 companies.

The implementation of the VCW is often conducted in partnership with various organizations (e.g., consultancy firms, agents/distributors, foundations, firm’s suppliers, research labs, and universities), experts across different fields, and/or companies that have already established teams willing to implement the VCW in loco.

To learn more about the VCW and two decades of VCW cooperation with companies, executives, scientists, academics, and students across the world please read:
Lages, Luis Filipe (2016), "VCW—Value Creation Wheel: Innovation, technology, business, and society", Journal of Business Research.