7 tips to design beautiful emails for your ecommerce brand

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00:00 Introduction to Email Design Tips
00:18 Adding Pizzazz to Your Emails
02:03 Using Colorful Backgrounds
03:01 Cutting Out Images for Depth
04:06 Effective Use of Charts and Infographics
04:56 Incorporating GIFs in Emails
05:58 Mobile-First Email Design
08:00 Creating Evergreen Sections
08:45 Conclusion and Call to Action

Zach from the email marketing agency ZHS ecom presents seven essential tips for creating stunning and effective emails for e-commerce brands, especially those using platforms like Shopify and Klaviyo. The video highlights the importance of unique designs, such as dynamic backgrounds and imaginative typography, to add interest and depth beyond standard email formats. Zach discusses strategies like using colorful backgrounds instead of plain white ones and employing image cutouts and gif animations to enhance email aesthetics and engagement. Zach talks about the value of a mobile-first design approach, emphasizing the need for big CTA buttons, clear headers, and minimal fluff to create easily scannable emails. Utilizing single or double column layouts and optimizing the placement of text and images ensure that the core message is readily accessible to readers. Zach additionally advises on the use of charts, infographics, and icons to present information in a concise manner, while encouraging consistency and efficiency by reusing evergreen sections within Klaviyo or Shopify email marketing campaigns. Finally, the video underscores the importance of a focused approach to email content, suggesting that brands prioritize simplicity by tackling one main objective per email. By integrating these expert strategies into a brand's ecommerce strategy, through email and SMS marketing, businesses can significantly boost engagement and conversion rates. Zach offers to help e-commerce brands elevate their email marketing and SMS campaigns, extending an invitation to book a consultation through his agency's website, ZHS Dash ecom.