Скачать или смотреть The state of D2C and nailing your personal brand; advice from entrepreneur Tash Courtenay-Smith

Tash Courtenay Smith is a serial entrepreneur, renowned digital marketing expert, and best-selling author. Starting out as a journalist for the Daily Mail, Tash went on to found Talk to The Press, the Notting Hill Shopping Bag Company, Luminositie and now runs Bolt Digital. Tash also runs D2C Live, an event bringing together the best minds in Direct-To-Consumer. This conversation with a true entrepreneur covers topics such as the state of D2C, building a personal brand and inspiring the next wave of entrepreneurial talent with Biz Kids.

00:00 - Intro
00:45 - Starting out in journalism
01:30 - What can marketers learn from journalism?
05:03 - Why become a founder
06:49 - The unforgiving life of a journalist
10:37 - Challenges building and selling a business
16:08 - Advice to new entreprenuers
20:58 - What makes a good business to invest in?
26:03 - The best approaches for scale ups
30:11 - The turbulent D2C market
34:24 - Cutting through the D2C noise
36:00 - Which brands are nailing D2C?
37:00 - Creating a D2C live
40:13 - Writing and finding your own voice
41:17 - Building a personal brand
45:32 - The secret to a successful personal brand
51:17 - Going viral
53:44 - Biz Kids
59:41 - Parting advice