Скачать или смотреть 7 One-Hit Wonders That Owned the 90s

Before it became a meme…
Before the head-bobbing jokes…
Before comedy rewrote its legacy…

What Is Love was already a global phenomenon.

In the early 1990s, Haddaway dominated European charts, topping lists across multiple countries and becoming one of the biggest dance records of the decade. In the U.S., the song climbed the charts — then took a very different path into pop culture history.

Comedy turned it into a punchline.
Memes replaced meaning.
And suddenly, one of the most emotionally sincere dance records of the era was remembered for laughs instead of impact.

This Groove Lens deep dive tells the real story behind “What Is Love” — how it conquered the world, how American pop culture reframed it, and why Haddaway’s legacy became permanently narrowed to a single chorus.

If you care about music beyond the jokes, beyond the charts, and beyond surface nostalgia — you’re in the right place.

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