Скачать или смотреть This food delivery app became a hit on social media by using WITTY MEMES!

This food delivery app became a hit on social media by using WITTY MEMES!

This food delivery app become a hit of Indian Twitter and Instagram, using nothing but witty memes and a little bit of sass. Let's break down this genius strategy.

Most brands' social media is just a sales pitch. But one company decided to talk like a regular person—or, even better, like your funniest friend. They proved that to win hearts online, you have to be part of the conversation, not just shouting into the void.

Welcome to Day 9 of Marketing Mastery series.

Zomato's strategy is a masterclass in 'moment marketing' and building a distinct brand voice. They leverage every trending topic, from festivals to viral memes, and inject their own humor. This self-aware and playful tone makes them relatable and human, turning a delivery service into an entertainment brand. The result? Massive organic engagement and top-of-mind recall.

This is a prime example of social media done right! They proved that being witty, self-aware, and a little bit goofy can be the most effective way to win. It's truly a 'deliciously clever' strategy!

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