Скачать или смотреть Should Artists Really Be Leaving the World's Biggest Streaming Platform?

This week we're diving into why bands like Godspeed You! Black Emperor and King Gizzard are pulling their music from Spotify - and why it probably won't change anything.

It's a trickier situation than it seems, but the whole mess starts with Napster in 1999. 80 million people sharing MP3s illegally crashed the music industry, dropping revenue 15% in four years and creating a chain reaction that led to piracy running rampant for much of the 00s.

Enter Daniel Ek in 2006 with Spotify, which was built initially using pirated music from The Pirate Bay, telling you everything about how much they value artists. But it worked. By offering free access to entire music catalogues (with ads), Spotify created something no competitor can match without hemorrhaging money.

Today, 412 million people use Spotify's free tier. That's the foundation of their dominance - not the 263 million paying subscribers.

But this creates an impossible situation for artists. Big names with established fanbases can afford to leave, but new artists risk invisibility. Record labels and promoters judge bands by Spotify monthly listeners and post-gig discovery relies on easy music access, meaning that pulling your music from this platform could be potentially damaging for their careers.

The "just use Bandcamp" argument misses the point - it's a different business model entirely. Bandcamp is buying a car; Spotify is hiring any car you want. And as it turns out, a LOT of people prefer hiring now.

But the real problem isn't Spotify - it's "technofeudalism." Tech platforms operate like medieval fiefdoms where users become trapped serfs. Artists complain about Spotify royalties while creating free content for Instagram and TikTok, which monetise their labour through surveillance capitalism.

The arms investment angle (Daniel Ek's €600m in AI weapons) sounds damning until you realise Google runs military AI projects for Israel, Meta builds battlefield AR for the US military, and all big tech props up the military-industrial complex.

Their conclusion is bleak: there's no way out. The market expects free music and won't change. Mass boycotts might work but won't happen. The only real solution is direct artist support - gigs, merch, Bandcamp purchases, because it's almost impossible for anyone to truly extricate themselves from terrible machinery of the current internet era.

Highlights:

00:00 Introduction: Bands Leaving Spotify
00:15 The Techsodus Idea and Streaming Services
02:23 History of Music Piracy: From Napster to Spotify
07:01 Spotify's Rise and Artist Payments
16:15 Technofeudalism and the Creator Economy
28:34 Spotify's Business Model and Market Dominance
34:58 The Spotify Dilemma: Free Access and Market Expectations
35:15 Apple's Potential and the iTunes Model Revival
35:53 Bandcamp: A Hopeful Alternative?
39:17 The Discoverability Advantage of Streaming Platforms
47:15 The Moral and Practical Dilemma for Artists
59:52 The Broader Issue: Platform Capitalism and Tech Giants
01:15:00 Supporting Artists Directly is The Only Real Solution

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#streaming #spotify #musicplatforms #technofeudalism #bigtech #music #musicjournalism