Скачать или смотреть Ep#15 [Melissa Saunders MW] Is wine quality defined by its packaging?

We talk a lot about sustainability in the wine industry—organic vineyards, biodynamic rituals, carbon offsetting—but there's one elephant in the room no one wants to touch...

The glass bottle.

In our latest episode with Melissa Saunders MW, founder of Wine Queen, we peel back the label on everything we assume about packaging, quality, and tradition.

Why bag-in-box has the lowest carbon footprint of all wine packaging. Why glass is not the symbol of quality we think it is. Why “recyclable” doesn’t always mean sustainable.

Why tradition might be holding us back more than helping us grow. And why courage—not packaging—is the real issue.

As Melissa says:

“Initiating any kind of change can be scary… but if we stay afraid, then there’s stagnation. And that’s not exciting at all.”

What do you think: Is the wine industry ready to #rethink the glass bottle? Can premium wine really come in a box? Or are we still too attached to traditional appearances?

The latest new Vino Visionaries episode now live.

#RethinkingTheWineIndustry #Sustainability #PackagingMatters #WineInnovation #BagInBox #vinovisionaries