Скачать или смотреть How Real is Reinventing Home Search With AI

In this episode of Perspectives Unlocked, real estate agent Malcolm Lawson @next-genagents7731 sits down with Pritesh Damani, CTO of Real, for a deep dive into the next phase of the industry’s digital evolution.

Malcolm provides an agent’s perspective on the frustrations of traditional home searches, while Pritesh unveils Leo for Buyers as the solution. Together, they discuss how this voice-first AI moves beyond the "portal era" by utilizing ARM (the AI Relationship Manager) to automatically profile and nurture leads based on real-time conversations.

Key topics include:
How individual agent URLs (e.g., heyleo.com/malcolm) allow the AI to work specifically for an agent’s brand.
Voice-First Search: Malcolm and Pritesh explore how Leo replaces filters with natural dialogue about schools, taxes, and kitchen styles.
Flyhomes Tech Integration: Leveraging a $50M acquisition to build a more robust search UI.
Agentic AI & Companions: The rollout of specialized AI assistants that handle marketing and state-specific contracts.
Paying the Agent: A unique model where Real compensates agents based on the duration of their clients' engagement with the AI.
Beyond the Brokerage: Pritesh shares his "Amazon of Real Estate" vision for a fully integrated tech platform.

Want to learn more about Real? Visit https://www.onereal.com for more information.

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