Скачать или смотреть Five Online Marketing Tips for 2014 - Webinar

Content Marketing
This is one I've been preaching about for a while now. It's been shown now that businesses that utilize a company blog garner more than 67 percent more leads than those who don't. Enough with the excuses!

iWriter
elance
Fiverr

Visual content takes the cake!
The current visitor is far more likely to be captivated by visual content as opposed to large blocks of text, so whenever you have a chance to use visuals, do so! Using images, videos, slideshows and more are much more likely to be shared far and wide.

Self generated -- Raleys shot
Fiverr
iStockPhoto

Retargeting
This is the practice whereby your online advertising is coded to follow people who have requested a particular search term. Sounds a bit like stalking, but the truth is growing fast and it works, keeping your brand in front of interested, targeted surfers. Adroll and Google are the leaders in this at the moment.

Web sites
ReachLocal


Social Signals

Even though the jury is still out as to how much social signals work to your favor in Google's search engine algorithm, there's little doubt that as we become a more social web, this significance will only rise. You should be following a social media marketing plan, and that it takes advantage of the major players like Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.
Google searches

Demographic targeting in ads
You now have the capability to target your advertising with the precision of a smart bomb. Platforms like Facebook with their promoted posts and custom audiences are making it easier to target incredibly niche markets quickly and easily. What's more, you can do this at a fraction of the cost it'd require to advertise widely and inefficiently.