Скачать или смотреть Contagious How to Build Word of Mouth in the Digital Age by Jonah Berger Book Summary

Why Do Some Ideas Go Viral While Others Die?
In Contagious, Jonah Berger reveals the science behind why certain products, stories, or messages catch on. This isn’t just marketing, it’s about human behavior. Whether you’re growing a brand, creating content, or trying to spark change, this book breaks down the psychology of sharing in the digital age.

📚 What You’ll Learn in This Summary
🔹 The 6 STEPPS Framework – Psychology-backed triggers of virality
🔹 How emotion influences sharing behavior
🔹 Why practical value beats flashy ads
🔹 How to make any idea more “contagious”

Berger blends case studies, research, and real-life examples to explain how social influence drives everything from YouTube trends to product sales. This summary gives you the tools to make your own ideas spread—organically and effectively.

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🔍 Key Takeaways from Contagious
✅ Social Currency – People share things that make them look good
✅ Triggers – Link your idea to everyday cues
✅ Emotion – High-arousal emotions drive action
✅ Public – Built-in visibility increases word-of-mouth
✅ Practical Value – Usefulness is inherently shareable
✅ Stories – Wrap your message in a narrative

💬 "What’s the most contagious idea you’ve ever shared—or caught? Drop it below! 👇"