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If you’re an Aged Care Provider or Home Care Package (HCP) Provider and your website isn't bringing enquiries, this video is for you.
Most families decide within 10 seconds whether they trust your aged care service — and a bad website can silently kill your chances of getting new clients.

In this video, you’ll learn how outdated, slow, unclear, or poorly designed aged care websites directly affect client trust, HCP approvals, and family decision-making.
You’ll also see how modern AI-powered aged care websites, Google Ads, and conversion-focused landing pages are helping providers win more enquiries, fast.

What You’ll Learn in This Video:

How a bad aged care website loses clients

The #1 elements missing from most aged care websites

How families judge your website in 10 seconds

Why trust, clarity & compliance matter for aged care

How to fix your aged care website for better enquiries

How Home Care Package providers can attract more families

Real examples of high-converting aged care websites

How aged care competitors are winning clients with Google Ads



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Website Problems & Fixes:

Why is my aged care website not getting enquiries?

How to fix a bad aged care website?

What should an aged care website include?

Why does my aged care website look outdated?

What makes a good aged care website?

How do families decide which aged care provider to choose?

How to improve trust on my aged care website?

Why is my Home Care Package website not converting?

How to redesign my aged care website?

What is the best website layout for aged care services?


Marketing & Growth Questions:

How do aged care providers get more clients?

How to market aged care services in Australia?

How to run Google Ads for aged care providers?

What keywords work for HCP providers?

How much does an aged care website cost to fix?

aged care stakeholders
aged care industry
aged care sector Australia
residential aged care
home care services
elderly care services
senior care industry
aged care system
👥 Stakeholder-Specific Keywords
Government & Policy
aged care government policy
aged care reforms
aged care funding Australia
Aged Care Quality and Safety Commission
aged care regulations
My Aged Care explained
Providers
aged care providers
residential aged care providers
home care providers
not-for-profit aged care
private aged care services
Workforce
aged care workers
aged care nurses
personal care assistants (PCA)
aged care workforce challenges
aged care staffing crisis
working in aged care
Consumers & Families
older Australians care
families of aged care residents
choosing aged care services
aged care for seniors
support for elderly families
📊 Quality, Safety & Compliance
aged care quality standards
aged care compliance
aged care accreditation
aged care safety
elder abuse prevention
aged care complaints process
💼 Business & Management Keywords
aged care management
aged care leadership
aged care governance
aged care business strategy
aged care financial sustainability
aged care innovation

future of aged care
aged care challenges
ageing population Australia
digital transformation in aged care
technology in aged care
person-centred care
consumer-directed care

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“role of government in aged care”

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