In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Parnuuna Thornwood, guide and teacher behind Feel Good Rebel, for a calm, grounding conversation about visibility that doesn’t ask you to override yourself to grow your business.
What I loved most about this conversation was Parnuuna's tone - calm, warm, and deeply respectful of the fact that visibility can feel genuinely hard, especially for birth and postpartum professionals. There’s no pushing, no “just get over it”, and no one-size-fits-all strategy. Instead, we explore visibility as something that can be built incrementally, at a pace that feels safe and sustainable.
We talk about how many people say “social media just isn’t for me”, and how often that belief is tied not to capability, but to fear, past experiences, or a lack of safety - both online and in real life. Parnuuna brings a nervous-system-aware lens to visibility, reminding us that if your body feels unsafe, forcing yourself to show up more will only create resistance or burnout.
A big part of the conversation centres on why blindly following someone else’s strategy doesn’t work for so many people. While structure and guidance can be helpful, growth rarely comes from copying, instead , it comes from being supported to develop your own way of showing up. This is where coaching becomes so valuable: not to remove fear entirely, but to stop fear from keeping you invisible and stuck.
We also name something that often goes unspoken, the reality that there are genuinely unsafe things in the world, and it makes sense that visibility can trigger fear. At the same time, we explore how much energy gets lost worrying about what friends, family, or the imaginary person in the corner might think...the people who were never meant to be your clients in the first place!
Instead, this episode invites you to gently shift your focus:
away from posting for posting’s sake,
away from external pressure,
and towards relationship-building, connection, and service.
In this episode, we explore:
• Why visibility feels easier for doulas, lactation consultants, antenatal educators and women in general when it’s calm, gentle and incremental
• How a lack of safety — not laziness or confidence — often sits under resistance
• The nervous system’s role in showing up online
• Why following someone else’s strategy can disconnect you from yourself
• The difference between fear that needs compassion and fear that needs boundaries
• Letting go of worries about friends, family, or imagined judgement
• Why visibility works best when it’s about relationships, not performance
It’s a reminder that visibility doesn’t have to be loud, constant or performative — it can be human, relational, and rooted in safety.
🎧 Listen now and explore what visibility could look like when it’s built on trust rather than pressure.
Parnuuna has kindly shared a free calming 3 day reset, to boost your sense of
confidence, time and energy, you can sign up here:
https://feelgoodrebel.kit.com/0d761c0f86
🎧 Download The Birth Workers Business Mindset Toolkit (https://yourbirthbiz.com/mindset-toolkit) — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.
Connect with Me
Instagram ( / preg_and_postnatal_collective )
Facebook ( / pp.entrepreneurs.collective )
Linked In ( / cassidyniamh )
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