Скачать или смотреть The Secret to Keeping Clients for Over 20 Years with Pinaki Kathiari | Ep

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It's always easier to retain existing clients than constantly landing new ones. Do you want to know the secret one agency has that has helped them hold onto clients for over 20 years? This interview highlights an agency owner's whose client retention philosophy involves a candid, honest, and sincere approach which has helped them retain some clients for over two decades.


In this conversation, we explore his struggle to balance entrepreneurial business development with satisfying his creative instincts. He reveals how he eventually established systems that removed him from being the bottleneck in agency operations while allowing him to choose his involvement in the processes. He also shares the clarity he found that inspired a subscription-based product offering that maintains healthy cashflow.


Join us for this insightful conversation about agency growth, creating freedom through systems, maintaining long-term client relationships, and navigating the evolving challenges of the entrepreneurial journey.


Pinaki Kathiari is the CEO of Local Wisdom (https://www.localwisdom.com/) , a digital communications agency, and co-founder of Resource Hero, a resource planning and time tracking application for professional services companies. Pinaki also hosts his own podcast his podcast "Why Does It Feel So Wrong to be Human at Work?". He shares his journey as an entrepreneur, reflecting on nearly 25 years of running his agency, and highlights his volunteer work.


In this episode, we'll discuss:


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Embracing subscription-based growth.


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Honesty as the key to building long-term client relationships.


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How to stop being the bottleneck in agency operations.

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Sponsors and Resources

Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio (https://www.wix.com/studio) , the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio (https://www.wix.com/studio) today and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships.
Turning a Market Gap into a Thriving Agency

Pinaki's agency journey began when he and his college partners, all computer science graduates from Rutgers, found themselves jobless after the tech bubble burst in the late 90s. Recognizing the potential of the growing internet landscape, they decided to collaborate and create their own path.


They identified a crucial market gap: companies excelled either at design or technology, but rarely both. This was the niche they decided to occupy. Later on, realizing most of their clients were communicators, they further niched down to serving communications teams.


Their initial approach was humble, often trading services for goods rather than charging traditional fees. They worked with small startups that struggled with funding. This experience taught Pinaki and his team valuable lessons about the realities of client relationships, pricing, and the importance of setting boundaries.


Through collaboration, they were able to refine their approach, ultimately leading to more significant projects and clients. This shift from small, struggling startups to larger enterprises marked a turning point in their journey.


Eventually, as they gained experience and began to understand the needs of larger enterprises. They found the confidence to Increase their pricing structure, with their first big project being a $40,000 deal. At the time, that kind of money seemed wild to them!
Embracing a Subscription-Product Offering to Maintain Cashflow

Even after increasing their prices, Pinaki admits it took him too long to get out of day-to-day operations. After navigating an industry still in its infancy and growing his agency by doing a bit of everything, he had learned to enjoy daily operations and thrived in that work. However, hiring the right team members (https://flatworm-caterpillar-3mha.squ...) eventually helped him and his partners recognize they should redirect their focus toward strategic growth, with effective delegation as the key enabler.


Shifting focus from operations to growth helped them realize the potential to grow existing accounts by offering subscription-based services. Clients often struggl...