Using Persona Grids and Positioning to Change Customer Behaviours in UX

Following up on a series of other videos on UX personas, customer segmentation and jobs-to-be-done, in this video, we will take the understanding and documentation of user needs a notch up. I'll walk through several examples of persona grids and positioning advancement using behaviours, underlying motivations and drivers that can then help shape product and service design solutions to advance customers from one behaviour to another. Better yet, I'll use my own award-winning experience design and user research work from the past to better illustrate these points.

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