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Welcome to Hamleys UK 2025 Wrapped, celebrating an unforgettable year and a truly historic milestone, 265 years of Hamleys in the UK.

Founded in 1760, Hamleys has been bringing joy, imagination and play to generations of families. In 2025, our UK stores, led by the iconic Regent Street flagship, marked our 265th birthday with magical moments, in-store celebrations, toy demonstrations and unforgettable experiences for families across the country.

This video captures the energy, creativity and wonder of Hamleys UK, from the excitement on the shop floor to the moments that make the world’s most famous toy store so special. It’s a celebration of play, heritage and the magic that continues to live on in our UK stores.

Whether you’ve visited us on Regent Street or in one of our UK locations, thank you for being part of our story.

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Here’s to many more years of play in the UK.