Why Tim Hortons Failed in the USA?

In Seuss, Horton hears a Who. In Saskatchewan, Hortons hears a cash register. In states, Hortons hears a tumbleweed.

The chain that’s essentially a Canaidan cultural institution generated 3.34 billion in revenues in the country alone for 2020. Pretty strong eh? Well, When Tim Hortons goes south, business does too. Sales were arguably never strong to begin with and have gotten worse. From 2015 — the year after the chain’s merger with Burger King — through 2019 Tim Hortons’ United States sales have decreased 17 percent, including a 5.1 percent decline in 2018.

The Pandemic hasn’t helped. In Q3 2020, Tim Hortons Revenue totalled US $1.34 billion dollars, down from US$1.46 billion in Q3 2019.

Numbers don’t lie. As the terrible statistics scream, things have simply not gone according to plan for a myriad of reasons. This video offers and analyzes five reasons why the chain is exponentially less popular in the USA. While Tim Hortons needs to drastically change course to increase visibility, all you have to do to help our channel in that aspect is click the like button. While you’re at it, smash subscribe to receive more informative business-related content.

Let’s get into today’s video that fits that theme.