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Naresh belongs to the rarest breed in the business of Advertising who call spade a spade. He has spent over three decades in Advertising and has worked across Market Research, Marketing & Advertising and though, he blongs to a profession of colours & creativity, the adman is here to tell you everything that happened out there in Black & White!! Never before in India, the baap of all real AF conversations in Advertising & Marketing, in Naresh's signature style, fearless opinions, the off-the-record chatters we all wana know and go WHAT THE...

Naresh Gupta is the Co-Founder of 'Bang in the Middle' advertising agency and has previously worked with Mudra, Jagatjit, Contract, Grey, Publicis, Dentsu and Cheil. He has been the strategic planner on iconic campaigns like Incredible India, India Shining, ONGC, Wrigley's Maggi, Honda Cars, Samsung, vivo, Pearson, News 18, Tata AIA among others.