Скачать или смотреть Beyond the Game Lobby: Prioritizing Growth and Retention in iGaming

How does a B2B provider stay competitive in a crowded market? It’s not just about having the most games—it’s about having the right tools to help operators grow. 🚀

Yahale Meltzer, CEO of Groove, shares a unique "non-discriminatory" approach to iGaming aggregation. With a massive library of over 20,000 games from 180+ suppliers, the goal isn't to push specific titles, but to facilitate whatever works best for the individual operator and their particular market.

We dive into:

Neutrality: Why not owning content allows for a better relationship with both providers and operators.

Retention Tools: Moving beyond just "running" a casino to actively helping it grow through conversion and retention tools.

Niche Content: Providing everything from live games and scratch cards to sports betting to ensure a "net of alternatives."

The ultimate focus? Building a successful partnership where the operator's success is the only metric that matters.

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#iGamingStrategy #CasinoAggregator #PlayerRetention #B2BiGaming #GrowthMindset

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