The Way We Design Today Is Wrong: Designers Design Harmful Products!

The way we design today is wrong, and Don Norman explores why in this thought-provoking video. He discusses how designers often design harmful products that contribute to global environmental issues. Drawing inspiration from Victor Papanek's critique of the design industry, Don Norman highlights the sustainable design failures and the need for a shift in design principles.

Don Norman provides real-world examples, such as the environmental impact of manufacturing and disposing of mobile phones. He emphasizes that the way we design products is wrong, with materials that are difficult to recycle and a lack of consideration for sustainability. This video delves into why designers destroy the world through their creations and how design education needs to change to focus on humanity-centered design. Discover Don Norman's design principles for a better world and learn why designers must be trained to understand the broader impact of their work, including the nature of business, world economics, and trade. Don Norman advocates for empowering designers to have a say in what products should be built, moving away from merely making things "pretty" to creating sustainable and ethical designs.

Join Don Norman in this compelling discussion on design for the 21st century. This video is a must-watch for anyone interested in sustainable design principles and the role of designers in shaping a better future. Presented by the Interaction Design Foundation (IxDF), this video sheds light on the critical need for a shift in how we approach design today.

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Key Moments:
00:00 The Provocative Words of Victor Papanek
01:02 The Environmental Impact of Modern Design
02:08 The Challenges of Recycling and Waste Management
03:13 Everyday Examples of Design Failures
04:01 The Limited Influence of Designers
05:08 The Flaws in Design Education