Don Norman: 21st Century Design, Controversy, AI, Hard Problems, and Legacy

Our exclusive conversation with Don Norman, Co-founder and Principal Emeritus at Nielsen Norman Group and, Author of The Design of Everyday Things.

0:00 - Introduction
2:20 - Back from Retirement
4:12 - Philosophy
6:38 - Evolution of design
8:02 - Problem with design industry
9:10 - HCI is wrong
12:03 - No Design CEOs
15:21 - Power, Wealth
16:40 - Artificial Intelligence
23:25 - Surprising evolution of AI
31:19 - Controversy
35:32 - What's wrong with Apple
38:38 - Virtual reality
40:30 - Technologist
42:38 - Theory vs reality
44:38 - Generalist
45:53 - People, History
48:13 - Hardest problem
51:20 - Great designers
53:38 - Conflict of past work
55:53 - Better world
1:00:29 - Educate on history
1:00:57 - Legacy, Don Norman's Prize
1:04:42 - Sustainability
1:07:43 - Ethics, Morality, Fairness
1:08:56 - 21st Century
1:12:18 - Final advice

Don Norman talks to Felix Lee about Design, AI, Controversy, Politics, Hard Problems, Climate Change, Future, and Legacy.

EPISODE LINKS:
Don Norman's LinkedIn:   / donnorman  
Don Norman Design Award: https://dnda.design
Book - Design for a Better World:   / design-for-a-better-world  

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