Скачать или смотреть Why Sales People Fail - The Lost Art Of Referral Networking

In this video Why Sales People Fail - The Lost Art Of Referral Networking My friend Ajay interviews me and we covered alot of referral networking topics and I really go into why sales people fail at referral networking.

For all your networking needs: https://www.onereferralaway.com/cours...

Rick Silva, creator of the One Referral Away Marketing course, discusses how business professionals can generate more referrals without resorting to cold calling or chasing leads. Silva shares his extensive experience with business networking and referral generation, offering insights into the differences between leads and referrals, and emphasizing the importance of networking over traditional marketing tactics. He also explains how his course helps business owners, particularly real estate agents and financial planners, to build a referral-based practice. Key points include the significance of human interaction in networking, effective strategies for attending mixers and meeting potential clients, and the value of creating genuine business relationships. Rick calls for a shift from lead generation to referral generation to build a more sustainable and fulfilling business model.

If you want one on one coaching with me!
https://calendly.com/onereferralaway/...

Sales People may fail at referral networking for several reasons. Firstly, they may lack a clear understanding of what referral networking entails and how it can benefit their sales efforts. This can lead to poor execution and missed opportunities.
Additionally, Sales People may fail at referral networking due to a lack of relationship-building skills. Building strong relationships with clients, colleagues, and industry contacts is crucial for successful referral networking. If Sales People struggle with interpersonal skills or fail to invest time and effort into cultivating relationships, they may not receive the referrals they desire.
Another reason for failure in referral networking is a lack of consistency and persistence. Building a robust network of referrals takes time and effort. It requires regular engagement, follow-ups, and nurturing of relationships. If sales professionals are not consistent in their networking efforts or give up too soon, they are unlikely to see positive results.
Lastly, some Sales People may fail at referral networking because they do not provide enough value to others. Networking is a two-way street, and it's important to offer assistance, insights, and support to those in your network. If sales professionals are only focused on what they can gain from referrals and do not give back in return, they may struggle to establish meaningful connections and receive referrals in return.
To overcome these challenges and succeed in referral networking, Sales People should educate themselves about the benefits and strategies of successful networking. They should also focus on developing strong relationship-building skills, being consistent and persistent in their networking efforts, and providing value to their network.


Outline:
00:00 – 00:40 Introducing Rick Silva
00:41 – 02:34 What made me design the one referral away home study course? You need to know the difference between a lead and a referral. Why a lot of people leave corporate America and don’t make it as a self employed professional.
02:36 – 05:55 If we want to sell our products and services more often and at a higher price what is the most cost effective way to do that? Networking and marketing have nothing to do with each other. What is marketing? What is networking? What is a lead? What is a referral? You market for leads and you network for referrals.
05:56 – 07:28 The challenges working with leads.
07:29 – 08:33 The prospect profile and the 80/20 rule. More on the challenges of working with leads.
08:34 – 11:07 Do you feel a lot of companies fail because they don’t understand or realize the importance of referral networking and referral generation?
11:08 – 12;11 1 mortgage lender 70 deals. 1 money coach 45 deals.
12:12 – The lost art of referral networking and the conversation. The reason the younger generation knows more about leads than referrals.
13:14 – People not understanding the difference between a lead and a referral is this one of the biggest mistakes in small business? What are some of the common mistakes business professionals make that gives them less than desired results?
14:29 – 15:50 How to turn a lead into a referral
15:53 – 17:17 Here is where you get real referrals
17:18 – 22:24 How does my one referral away course help small business owners and sales professionals?
22:26 – 27:07 What to do at a networking even / mixer. Teach me only 2 things about what to do when you walk into a room to network. Using property casualty insurance as an example.
27:08 – 27:49 What are the best ways to contact you?
27:53 – Know your worth.

#whysalespeoplefail
#howtonetwork
#networkingtips