How to Photograph a Hoodie Using An Invisible/Ghost Mannequin

In this tutorial, we show you how to achieve an invisible man effect when photographing a hoodie. Casual, comfortable, and worn all year round, hoodies are a mainstay of most brands' collections. Yet when photographed on a tabletop, they can sometimes lose their appeal by looking flat and lifeless. So in this fashion product photography tutorial, we will show you how to photograph one using a special ghost mannequin to get an effect as if an invisible man were wearing it.

The equipment used in the video is Vertical. The perfect all-in-one solution for mannequin photography. It comes with automated background removal.

▶︎ Learn more about our mannequins: https://profoto.com/int/magic-mannequ...
▶︎ Learn more about Vertical: https://profoto.com/int/styleshoots-v...
▶︎ Learn more about our e-commerce solutions: https://profoto.com/int/ecommerce-stu...
▶︎ Book a demo: https://ecom.profoto.com/demo

-----------------------------------------

Credits
Host: Pernilla Löfberg
Advisor: Matt Brasier
Videographer: Alex Buhl
Script Editor: Stephen Warr
Art Direction & Animation: Emmanouil Ioannidis
Photo equipment: StyleShoots