Скачать или смотреть The Ad that destroyed Jaguar's Billion Dollar company

In November 2024, Jaguar launched a 30-second ad with no cars, just models in colorful outfits. Elon Musk asked: "Do you sell cars?" Sales collapsed 97.5% in Europe within months—just 49 vehicles sold in April 2025.

This is how one ad destroyed a 102-year legacy.

THE NUMBERS:
April 2024: 1,961 cars sold
April 2025: 49 cars sold
97.5% sales collapse
CEO resigned, creative chief departed

CHAPTERS:
0:32 - Zero Profitability
2:13 - The Firebreak
3:53 - Copy Nothing
5:57 - The Numbers
8:10 - Escorted Out
9:44 - What Went Wrong

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MUSIC:
Divider by Chris Zabriskie is licensed under a Creative Commons Attribution 4.0 license.

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#Jaguar #CopyNothing #MarketingDisaster #BrandStrategy #ElonMusk

Sources: ACEA, Financial Times, JLR official statements
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